THE FOUNDER: The House of Krug illustrates the amazing adventure of a visionary, Joseph Krug, a determined man with an uncompromising philosophy, who understood that the essence of Champagne is pleasure itself. He wanted to offer his clients the ultimate pleasure experience in Champagne every year, regardless of the annual changes in climate. Joseph Krug founded the first and only House with Champagnes that are all of equal, undisputed quality and distinction. THE HERITAGE: In 1848, his son still being too young to take over the Champagne House, Joseph Krug consigned the founding principles of the House to posterity in a deep cherry-red notebook. The notebook symbolises the act of recollection, but it also and above all represents the generous legacy made by a visionary to his family and to Champagne itself. It is a unique token that is now presented to guests at Krug’s historic home in rue Coquebert, Reims. INDIVIDUALITY ACCORDING TO KRUG:
The House of Krug’s golden rule of capturing and following up the essence of each unique plot as an individual wine.
“Our philosophy is to select grapes from individual plots which will each express their distinctive features, their nuances and their uniqueness. There is no hierarchy in our selection, no plot is favoured over another. A plot may sometimes be smaller than a garden. What interests us is the character, the contrast between the grapes from different plots. Krug is the only Champagne House to capture the essence of each unique plot in an individual wine.”
- Eric Lebel, Krug's Chef de Caves. WHEN BLENDING BECOMES ART: The only House that takes the art of blending to its highest level every single year.
"Every year, we re-create from scratch the multitude of facets that give Krug Grande Cuvée its unique character. These facets do not compete in the mouth, but instead form a perfect harmony." - Eric Lebel, Krug's Chef de Caves. A MATTER OF TIME: At Krug, time does not constrain, it strengthens.
“From vinification right through to the extraordinary ageing of Krug’s Cuvees, time is one of Krug’s fundamental guiding forces.” - Eric Lebel, Krug's Chef de Caves
