THE ITALIAN ART OF LIVING: "Excellence is not an act but a habit." - Aristotle. Cultivating excellence: Operating in an excellent manner depends on authentic values, lovingly cultivated and passed down from one generation to the next. It is a constant quest for quality and attention to detail during the entire production process that have made Ferrari Italy's leading producer of Metodo Classico sparkling wines. For this reason, every bottle provides a unique experience. Link with the territory: A profound link with the territory and respect for the land in every single operation: all of Ferrari's wines are Trentodoc and are produced exclusively from grapes grown in Trentino at high altitudes using sustainable farming methods. Innovating, yet respecting tradition: As custodians of Ferrari's century-long history, the members of the Lunelli family recognize that their future involves constant research and experimentation. So it is that their experience is refreshed each day, whilst following in the footsteps of tradition. Italian style: With its natural elegance, Ferrari – among the most glittering manifestations of that art of living which is so very Italian – is an icon of style that wins you over from the very first sip. It has within it an innate taste for beauty and savoir vivre, and the typically Italian attitude of relishing every moment to the full. RETROSPECTIVE OF A PASSION: "If you really want to make it your own, re-conquer what you have inherited from your forefathers." - J. W. von Goethe. THE DREAM 1902: The legend of Ferrari began with a man, Giulio Ferrari, and his dream of creating a wine in Trentine capable of competing with the best French Champagnes. He was a pioneer; it was he who was the first to realize the extraordinary vocation of his area, and it was he who first made substantial plantings of Chardonnay in Italy. He started to produce a few highly select bottles, with an obsessive attention to quality. Ferrari immediately received major international accolades and remains the reserve of an extremely discriminating clientele. EVOLUTION 1952: As he had no children, Giulio Ferrari began looking for a successor to whom he could entrust his dream. Among many candidates he chose Bruno Lunelli, owner of a wine shop in Trento. Thanks to his passion and entrepreneurial talent, Bruno Lunelli succeeded in increasing production without ever compromising on quality. A FAMILY TRADITION '70 - '00: Bruno Lunelli conveyed his passion to his sons; under the leadership of Franco, Gino and Mauro, Ferrari became the market leader in Italy and the nation's celebratory wine par excellence. In this period, some of the Company's wines were created that were distined to go down in history: we are talking abount Ferrari Rosé, Ferrari Perlé and Giulio Ferrari Riserva del Fondatore. AMBASSADORS OF THE ITALIAN ART OF LIVING TODAY: The third generation of the Lunelli family is keeping the Ferrari dream alive. Marcello, Matteo, Camilla and Alessandro lead the company with the aim of combining innovation and tradition, taking Ferrari around the world as ambassadors of the Italian art living.
